How can AI improve customer service in e-commerce?
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AI can make customer service more efficient and personalized. The most important roles: 1. AI Chatbots: For 24/7 answers to frequently asked questions, freeing up your team's time for more complex issues. 2. Smart ticket routing: AI analyzes the content of a question and sends it directly to the right employee. 3. Sentiment analysis: AI recognizes the emotion in a message, allowing you to prioritize frustrated customers. The key is to use AI for repetitive tasks so that people can focus on human interaction.
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