Yes, it is definitely useful, provided you start with a clear goal. Investing in AI marketing tools pays off: - Efficiency: Automate time-consuming tasks such as target group segmentation and A/B testing. - Better personalization: Offer each visitor a unique experience, leading to higher conversion rates. - Competitive advantage: You can respond more quickly to market changes and customer behavior. Start small, for example with an AI tool for email marketing or product recommendations, and measure the ROI before investing further.