Does AI really add value to your online store's marketing?
AI - Artificial Intelligence
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Implement generative AI in your B2B business without disrupting your data architecture. Learn and discuss practical AI automation, the use of ChatGPT and Claude, and the creation of secure AI-driven workflows. Prevent standalone AI tools from turning into yet another “SaaS spaghetti” and prepare your central database for the next digital revolution.
AI - Artificial Intelligence
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Yes, it is definitely useful, provided you start with a clear goal. Investing in AI marketing tools pays off: - Efficiency: Automate time-consuming tasks such as target group segmentation and A/B testing. - Better personalization: Offer each visitor a unique experience, leading to higher conversion rates. - Competitive advantage: You can respond more quickly to market changes and customer behavior. Start small, for example with an AI tool for email marketing or product recommendations, and measure the ROI before investing further.
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