FAQ / Frequently Asked Questions

Digital advertising is online advertising via platforms such as Google, Facebook, Instagram, and TikTok to bring products or services to the attention of a specific target group.

Digital advertising offers precise targeting, measurable results, and high reach at relatively low costs. 

Targeting works by selecting users based on demographics, interests, behavior, and location.

SEA (Search Engine Advertising) is paid advertising in search engines, while SEO (Search Engine Optimization) optimizes free organic search results.

The most important platforms are Google Ads, Meta (Facebook & Instagram), and TikTok Ads.

Success is measured using KPIs such as clicks, conversions, CPA (Cost Per Action), and ROI.

Remarketing is the practice of showing ads again to visitors who have previously visited your website.

A/B testing helps you discover which ads perform best and optimizes your campaigns.

Choose a platform based on your target audience, goals, and type of product or service.

Trends include AI-driven targeting, video advertising, and data-driven personalization.

Digital marketing is the promotion of products or services through online channels such as websites, email, social media, and search engines.

Digital marketing increases visibility, reach, and conversions for your business.  

Important components include SEO, SEA, email marketing, content marketing, and social media marketing.

Success is measured using KPIs such as website traffic, leads, conversions, and ROI.

Inbound marketing attracts customers with valuable content, while outbound marketing actively approaches customers.

Start by defining your target audience, goals, and choosing the right channels.

Content marketing is the creation and distribution of valuable content to attract and retain customers.

Optimize your website with SEO, user-friendliness, fast loading times, and clear calls to action.

Mobile-friendliness is essential because more and more users are searching and buying via their smartphones.

Trends include AI, chatbots, video content, and hyper-personalization.

Search advertising is the placement of paid advertisements in search engines such as Google.

Google Ads operates on an auction model where advertisers bid on keywords.  

Organic results are free, paid results appear at the top as advertisements.

Quality Score is a measure of the relevance and quality of your ad and landing page.

Choose keywords based on relevance, search volume, and competition. ​

Remarketing is showing ads to visitors who have previously visited your website. 

Optimize your landing page with clear calls to action, relevant content, and fast loading times. ​

Ad extensions increase the visibility and click-through rate of your ads. ​

Success is measured by clicks, conversions, and ROI.

Trends include AI-driven bidding strategies, automation, and hyper-personalization.

Social media marketing is the promotion of products or services via social networks such as Facebook, Instagram, and LinkedIn. ​

It offers direct contact with your target audience, increases brand awareness, and stimulates engagement.

Choose a platform based on your target audience and goals.  

Content calendars help you share content consistently and in a structured way.

​ Success is measured using KPIs such as followers, engagement, website traffic, and conversions. ​

Influencer marketing is collaborating with influential individuals to promote your brand.  

​ Optimize your profile with a clear biography, high-quality images, and relevant links. ​

​ Video is powerful because it generates more engagement and recognition. ​

Trends include AI-driven targeting, short videos, and user-generated content. 

Gain more followers by sharing valuable content, actively responding, and collaborating with influencers.

​ E-commerce is the online sale of products or services via a web shop. ​

E-commerce offers global reach, lower operating costs, and more sales opportunities.  

Optimize your online store with SEO, clear product descriptions, and fast loading times.  

High-quality product images increase trust and conversions. ​

Improve the user experience with simple navigation, fast loading times, and clear calls to action.

Remarketing is showing ads to visitors who have left products in their shopping cart.   

​ ​ Success is measured using KPIs such as conversions, average order value, and customer satisfaction. ​

​ ​ Secure payment increases trust and reduces the number of dropouts. ​

Trends include AI, personalization, fast delivery, and sustainability.

Increase conversions with clear product information, social proof, and simple checkout.  

​ ​ AI (artificial intelligence) in marketing is the use of smart algorithms to optimize campaigns and predict customer behavior. ​

AI assists with targeting, personalization, automation, and analyzing large amounts of data.  

AI analyzes search behavior and helps optimize content and advertisements.

​ Chatbots are AI-driven assistants that help customers via chat. ​

AI improves customer service with fast, personalized responses.  

AI assists with targeting, content creation, and analyzing engagement.  

Success is measured by conversions, customer satisfaction, and efficiency.

Trends include hyper-personalization, voice search, and AI-driven content creation.

Start implementing chatbots, personalization tools, and data analysis.  

Benefits include personalized recommendations, efficient customer service, and higher conversions.

Technology enables automation, data analysis, and personalization.

Technology makes the customer journey faster, more personal, and more efficient.

Mobile-friendliness is essential because more and more users are searching and buying via their smartphones. 

A CRM system helps manage customer relationships and automate marketing processes.

Data analysis helps to understand customer behavior and optimize campaigns.

Trends include AI, automation, chatbots, and hyper-personalization. 

Technology enhances customer service with quick, personalized responses.  

Security is essential to protect customer data and gain trust.   

Start with CRM, analytics tools, and automation.

Benefits include efficient processes, personalization, and higher conversions.