FAQ / Frequently Asked Questions

Digital advertising is the online promotion of products or services through platforms like Google, Facebook, Instagram, and TikTok to reach a specific target audience.

Digital advertising offers precise targeting, measurable results, and a wide reach at a relatively low cost. 

Targeting works by selecting users based on demographics, interests, behavior, and location..

SEA (Search Engine Advertising) involves paid ads in search engines, while SEO (Search Engine Optimization) focuses on optimizing for free, organic search results.

The main platforms are Google Ads, Meta (Facebook & Instagram), and TikTok Ads.

Success is measured using KPIs such as clicks, conversions, CPA (Cost Per Action), and ROI.

Remarketing is the practice of showing ads again to visitors who have previously visited your website.

A/B testing helps you discover which ads perform best and optimizes your campaigns.

Choose a platform based on your target audience, goals, and the type of product or service you offer.

Trends include AI-driven targeting, video advertising, and data-driven personalization.​

Digital marketing is the promotion of products or services through online channels such as websites, email, social media, and search engines.

Digital marketing increases visibility, reach, and conversions for your business.

The main components are SEO, SEA, email marketing, content marketing, and social media marketing.

Success is measured with KPIs like website traffic, leads, conversions, and ROI.

Inbound marketing attracts customers with valuable content, while outbound marketing actively reaches out to customers.

Start by defining your target audience, setting goals, and choosing the right channels.

Content marketing is the creation and distribution of valuable content to attract and retain customers.

Optimize your website with SEO, user-friendliness, fast loading times, and clear calls-to-action.

Mobile-friendliness is essential as more and more users search and buy on their smartphones.

Trends include AI, chatbots, video content, and hyper-personalization.

Search advertising is the placement of paid ads in search engines like Google.

Google Ads operates on an auction-based system where advertisers bid on keywords.

Organic results are free, while paid results appear at the top as advertisements.

Quality Score is a metric that measures the relevance and quality of your ad and landing page.

Choose keywords based on relevance, search volume, and competition.

Remarketing involves showing ads to people who have previously visited your website.

Optimize your landing page with clear calls-to-action, relevant content, and fast loading times.

Ad extensions increase the visibility and click-through rate of your ads.

Success is measured by clicks, conversions, and ROI.

Trends include AI-driven bidding strategies, automation, and hyper-personalization.

Social media marketing is the promotion of products or services through social networks like Facebook, Instagram, and LinkedIn.

It provides direct contact with your target audience, increases brand awareness, and drives engagement.

Choose a platform based on your target audience and goals.

Content calendars help you share content consistently and in a structured manner.

Success is measured with KPIs such as followers, engagement, website traffic, and conversions.

Influencer marketing is collaborating with influential people to promote your brand.

Optimize your profile with a clear bio, high-quality images, and relevant links.

Video is powerful because it generates more engagement and recognition.

Trends include AI-driven targeting, short-form videos, and user-generated content.

Gain more followers by sharing valuable content, actively engaging with your audience, and collaborating with influencers.

E-commerce is the online selling of products or services through a webshop.

E-commerce offers global reach, lower operational costs, and more sales opportunities.

Optimize your webshop with SEO, clear product descriptions, and fast loading times.

High-quality product images increase trust and conversions.

Improve the user experience with easy navigation, fast loading times, and clear calls-to-action.

Remarketing involves showing ads to visitors who have left products in their shopping cart.

Success is measured with KPIs such as conversions, average order value, and customer satisfaction.

Secure payments increase trust and reduce cart abandonment.

Trends include AI, personalization, fast delivery, and sustainability.

Increase conversions with clear product information, social proof, and a simple checkout process.

AI (Artificial Intelligence) in marketing is the use of smart algorithms to optimize campaigns and predict customer behavior.

AI assists with targeting, personalization, automation, and analyzing large amounts of data.

AI analyzes search behavior and helps optimize content and ads.

Chatbots are AI-powered assistants that help customers via chat.

AI improves customer service with fast, personalized responses.

AI helps with targeting, content creation, and analyzing engagement.

Success is measured by conversions, customer satisfaction, and efficiency.

Trends include hyper-personalization, voice search, and AI-driven content creation.

Start by implementing chatbots, personalization tools, and data analysis.

Benefits include personalized recommendations, efficient customer service, and higher conversions.

Technology enables automation, data analysis, and personalization.

Technology makes the customer journey faster, more personal, and more efficient.

Mobile-friendliness is essential as more and more users search and buy via their smartphone.

A CRM system helps manage customer relationships and automate marketing processes.

Data analysis helps in understanding customer behavior and optimizing campaigns.

Trends include AI, automation, chatbots, and hyper-personalization.

Technology improves customer service with fast, personalized answers.

Security is essential to protect customer data and build trust.

Start with CRM, analytics tools, and automation.

Benefits include efficient processes, personalization, and higher conversions.