"Know your customer." It's a cliché, but 90% of companies don't do this systematically. Mapping out the customer journey is the roadmap to increased sales.
The classic model (See, Think, Do, Care) is still relevant, but AI and marketing automation have changed the touchpoints. In our new guide, we explain how to map out a modern customer journey.
We cover:
- The 5 stages of the modern customer journey.
- What content you should offer at each stage.
- How to use SEO, SEA, and email marketing in each phase.
You can find the complete guide here:The Customer Journey: Your Roadmap to More Customers.
Which stage of the customer journey do you find most difficult to optimize?