Which is better, a custom web shop or a standard platform, and what is your reasoning?
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Good question, and one that preoccupies many start-up entrepreneurs. The main difference lies in flexibility versus efficiency.
A standard platform (such as Odoo E-commerce, Shopify, BigCommerce, or Magento) offers a ready-made basis with all the essential features. Development time is shorter and the initial web shop costs are lower. However, you are bound by the structure of the platform, although platforms such as Odoo offer plenty of scope for configuration and apps.
A custom web shop is built from the ground up. This gives you complete freedom for unique functionalities and design. This is ideal for complex business models, but the costs and development time are considerably higher. You also have to arrange maintenance and updates yourself.
For most companies, a scalable e-commerce platform offers the best balance. It is a standard platform that you can customize extensively without the high costs of a fully customized shop.
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