Making a webshop technically SEO-proof is the foundation for online visibility. Here are the most important points to consider:

1. Loading speed: Optimize images and use a CDN such as Cloudflare. A fast website is crucial for Google's Core Web Vitals. Odoo 13.4 is already quite optimized, but a CDN helps enormously.
2. Mobile-friendliness: Ensure your online store functions perfectly on mobile devices. Odoo's default themes are responsive, so that's a good start.
3. Structured Data: Implement schema markup for products, reviews, and prices. This helps Google better understand your content and can result in rich snippets. The Odoo Website app supports this partially automatically.
4. Technical files: Ensure you have a correct robots.txt file to guide search engines and a dynamic sitemap.xml file that Odoo generates automatically.
5. URL Structure: Use clean, logical URLs. Also check for the correct canonical URL settings to prevent duplicate content.

By addressing these aspects of technical SEO, you lay a strong foundation for your ranking.

Why is Remarketing so Effective? Remarketing targets a "warm" audience that is already familiar with your brand. This repeated exposure builds trust and reminds them of their previous interest, just when they are ready to make a decision. This results in significantly higher conversion rates and lower costs, a smart way to increase your conversions.