How can I use marketing automation to generate more leads for my e-commerce business?
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You can generate more leads by automating and nurturing the process: 1. Lead magnets: Offer valuable content (e-book, webinar) in exchange for an email address via a form on your website. 2. Lead nurturing workflows: Once you have a lead, start an automated email series to warm up the lead with relevant information. 3. Lead scoring: Automatically assign points to leads based on their behavior (e.g., visiting pages, opening emails). Once a lead reaches a certain score, sales gets a notification.
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