What is the best way for me to measure the return on investment of automation?
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You can calculate the ROI of marketing automation using the following formula:
ROI = ((Additional revenue − Investment in marketing automation) / Investment in marketing automation) × 100%
Investment: Consider software costs, implementation, and staff time. Additional revenue: Measure the revenue from automated campaigns, the increase in LTV, or the value of additional leads generated. Be sure to conduct a baseline measurement beforehand so you can accurately attribute growth to your efforts.Hopethis helps.
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