Ensuring a webshop is technically SEO-proof forms the foundation for online visibility. Key focus areas include:

1. Loading Speed: Optimize images and utilize a CDN such as Cloudflare. A rapid website is crucial for Google's Core Web Vitals. While Odoo 13.4 is already well-optimized, a CDN offers significant benefits.
2. Mobile Friendliness: Ensure your e-commerce platform functions flawlessly on mobile devices. Odoo's standard themes are inherently responsive, providing an excellent foundation.
3. Structured Data: Implement schema markup for products, reviews, and pricing. This assists Google in better understanding your content and can result in rich snippets. The Odoo Website app partially automates this.
4. Technical Files: Ensure a correct robots.txt to guide search engines and a dynamic sitemap.xml, which Odoo generates automatically.
5. URL Structure: Employ clean, logical URLs. Also, verify the correct canonical URL settings to prevent duplicate content.

By addressing these facets of technical SEO, you establish a robust foundation for your rankings.

Why is Remarketing so Effective? Remarketing targets a "warm" audience that is already familiar with your brand. This repeated exposure builds trust and reminds them of their previous interest, just when they are ready to make a decision. This results in significantly higher conversion rates and lower costs, a smart way to increase your conversions.