What is the best strategy to increase conversion on my online store?
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Although there are many factors, the most impactful quick win is often simplifying the checkout process. Every extra step or unclear field is a reason for the customer to abandon the purchase. Other important points: - Loading speed: A slow webshop costs conversions. - Clear Call-to-Actions (CTAs): Make sure the 'Buy now' button stands out. - Social proof: Display reviews and ratings. - Mobile optimization: Make sure the store works perfectly on smartphones. Focus first on removing friction in the purchasing process.
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